Are you spending thousands of dollars on offline real estate marketing and asking yourself if it’s worth the cost? It might not be.
Marketing, online or offline, is typically one of agents’ biggest expenses. Still, not all agents track the effectiveness of their marketing campaigns. As a result, it’s not uncommon for an agent to dump countless dollars into a marketing campaign that produces no real results.
Thanks to big data and multi-touch marketing, real estate farming is easier and more effective than ever before. Adam Long of SmartZip, a predictive analytics company, recently joined Pat for an interview on Real Estate Rockstars to discuss how real estate farming and marketing has changed in recent years.
While you won’t generate as many real estate leads hosting an open house as you will utilizing a tech-based strategy for lead generation, you’ll generate high-value leads if your open house is a success. Ensuring your open house is a success can be tricky though, especially if you haven’t hosted many (or any) open houses in the past.