When they’re done well, open houses are great for attracting buyers and for getting real estate clients. When agents overlook certain details, however, they’re far less effective for generating business and often just aren’t worth the effort.
If you’ve hosted open houses in the past and weren’t happy with the results, you shouldn’t give up on them entirely. A few minor tweaks to your strategy and implementation might be all that’s needed to bring in more buyers and more real estate business.
Here are 4 tips for hosting open houses that generate buyers and business:
Pick the Right House in the Right Area
Some houses simply aren’t suited for certain real estate marketing methods. Marketing property and your business via an open house will never work if you don’t pick the right house.
Hosting an open house in a rural area, for instance, often isn’t a good strategy because attendance will likely be poor. Making it easy for buyers and property owners to attend open houses is essential, and selecting the right location is a big part of this.
Market Your Open House Thoroughly to Generate Interest
Hosting an open house isn’t easy. Hosting an open house guaranteed to generate buyers and potential clients is even harder.
The reason for this is that you have to put a lot of time and effort into an open house if you want to get much out of it. In order for an open house to be a success, you should be actively marketing it weeks in advance.
A single open-house sign simply isn’t enough to get people’s attention.
Sufficient offline and online marketing must be utilized in order to generate serious interest.
Prep for Lead Capture to Make Getting Real Estate Clients Easy
On the day of an open house, preparation is important. Yes, the house should be made clean and inviting, but it’s even more important to ensure that you’re able to capture buyers’ information in addition to listing leads.
Keeping a sign-in sheet near the door is one way to capture attendees’ information, but it’s not the only thing you can do.
Many agents also hold giveaways that require participants to provide contact details. Others offer to provide property updates via a segmented email list.
It’s fine to get creative with how you try to capture your open-house attendees’ information, just make an active effort to do it.
Don’t Forget to Follow Up with Attendees
Your work isn’t finished once the open house is over; you still need to follow up with attendees.
In the days following an open house, reach out to the people who provided contact information. If someone had specific questions about the house or your business, make your follow-up attempts purposeful by providing answers.
Potential buyers will only remain interested in a home for so long, and potential clients are even less forgiving. If you aren’t able to follow up with them reliably, they’ll likely move on and find an agent who can.
Open Houses Are Good for Getting Real Estate Clients
If you’re willing to put in the work and take certain steps to ensure your open houses’ success, they’re worth doing. Successful open houses generate potential buyers for your sellers and are a great tool for getting real estate clients.
For even more tips generating listing leads at an open house, check out our previous post on hosting successful open houses.