Building an unstoppable team is impossible without some of the best real estate agents in your market leading the charge and guiding its success. In fact, the more high-quality agents you hire, the greater your team’s chances are of bringing in steady business and generating respectable profits.
Attracting, hiring, and retaining great real estate agents isn’t easy though, especially for small businesses still trying to get off the ground. If you want to build your team with the best of the best, you’ll need to provide them with plenty of opportunities to succeed and a clear path for growth.
Why Attracting Great Agents Is Crucial to Your Business’ Success
Your ability to attract and hire great agents is one of the crucial factors that will either make or break your business’ chances to succeed. Not only will great agents help drive your sales numbers higher, they’ll help create the type of culture that inspires other agents to grow.
In sales-driven industries like real estate, company culture heavily impacts sales figures. A culture that celebrates success, encourages teamwork, and demands accountability is ideal as it creates an environment that focuses on production; this is exactly the type of environment great agents want and need in order to thrive.
How to Attract the Best Real Estate Agents in Your Market
If you don’t already have a production-focused work environment or an established company culture, you can still attract the best real estate agents if you offer what they’re looking for. Here are three things you must offer in order to attract great agents:
- Opportunities to Sell – Great agents want to work in an environment that makes it easy for them to do what they do best: sell. Provide your agents with reliable leads and the support structure they need to close deals. If you do, your agents will be happy and your business will be profitable.
- Growth Potential – Career progression is an important motivator for most people, including great real estate agents. Have a clear outline for agents’ growth potential and share it with prospective hires to pique their interest.
- Recognition and Respect – Great agents know their skills are valuable, and they want the team they work with to know this too. Celebrate the accomplishments of your agents to ensure top performers get the recognition and respect they deserve.
Keep the Best Real Estate Agents with Proven Retention Strategies
Once you manage to staff your team with some of the best real estate agents in your market, you want to do what you can to keep them for the long haul. Obviously, good leadership is important, and be sure to continue offering the three items discussed in the section above; this alone will keep most agents happy. However, to keep the best of the best, you might need to implement an unconventional retention strategy. Hear about one broker’s unique retention strategy for vital team members in the Real Estate Rockstars podcast below.